Joico: Defy Damage In a Flash 7-Second Treatment

Joico Defy Damage “In A Flash” Masque is a fast-acting, intensive treatment that strengthens hair fibers, repairs damage, and restores shine— in just 60 seconds . Formulated with signature SmartRelease™ technology and powerful protectants, this express masque provides protection from environmental aggressors , improves hair strength, and leaves hair smooth, supple, and ultra-shiny.

🌿 Key ingredients and their benefits

• SmartRelease™ Technology : Slowly releases a strengthening blend of keratin , rosehip oil and arginine , to continuously repair and protect.

• Moringa Oil : Intensely hydrates and protects against UV rays and pollution.

• Lavender Flower Extract : Soothes, repairs and improves overall scalp health.

• Protective lipids : Strengthen the hair's natural barrier and prevent dehydration.

💧 Main benefits

• Action in 60 seconds : Immediate results, ideal for a quick routine.

• Hair Strengthening : Helps rebuild damaged hair bonds.

• Damage Protection : Shield against thermal, chemical and environmental attacks.

• Soft, shiny, and manageable hair : Without weighing it down.

• Suitable for all hair types , including colored or sensitized hair.

🧴 Instructions for use

1. Apply to clean, damp hair after shampooing.

2. Leave on for only 1 minute .

3. Rinse thoroughly.
   💡 Use 1 to 2 times a week or as needed to maintain healthy hair.