Joico: Defy Damage Protective Treatment

Joico Defy Damage Protectant is a professional leave-in treatment designed to protect hair from the damaging effects of technical services , such as coloring, bleaching, or chemical treatments. It instantly strengthens hair bonds, improves hair strength, and seals in moisture for visible results from the first application. Used in salons or at home, this treatment prepares hair to better withstand future stresses while maintaining its health, softness, and shine .

🌿 Key ingredients and their benefits

• SmartRelease™ Technology : Exclusive complex of keratin, rosehip oil and arginine that releases slowly to repair, strengthen and protect hair lastingly.

• Arginine : Helps rebuild the hair's internal bonds and prevent breakage.

• Moringa Seed Oil : Nourishes, hydrates and protects against pollutants and UV rays.

• Protective Lipids : Maintain cuticle integrity and prevent dehydration.

💧 Main benefits

• Protects during chemical services : Ideal in preparation or after coloring, bleaching, etc.

• Strengthens hair bonds : Visibly reduces breakage and improves elasticity.

• Balanced hydration and nutrition : Preserves softness and manageability.

• Visibly healthier hair : Increased shine, strength and softness.

• Immediate and lasting action : Visible results from the first use.

🧴 Instructions for use

1. Apply to towel-dried, clean hair or after chemical treatment.

2. Distribute evenly from roots to ends.

3. Do not rinse. Proceed with styling or drying.
   💡 Ideal in addition to the Detoxifying Shampoo or the Defy Damage Mask.