Joico: Blonde Life Yellow-Removing Purple Shampoo for Blonde Hair

Joico Blonde Life Violet Shampoo is a toning treatment formulated to neutralize unwanted yellow tones while gently cleansing blonde, gray, silver, or highlighted hair. With advanced technology and powerful violet pigments , it revives the cool glow of blonde while protecting and moisturizing the hair fiber.

🌿 Key ingredients and their benefits

• Professional Violet Pigments : Eliminate yellow and brassy tones for a pure, vibrant and luminous blonde.

• Monoi Oil : Nourishes, protects and provides natural shine without weighing it down.

• Tamanu oil : Rich in antioxidants, it soothes the scalp and protects hair from external aggressions.

• SmartRelease® Complex : Prolonged diffusion of restorative active ingredients (keratin, arginine, rosehip oil) to strengthen and protect lastingly.

✨ Main benefits

• Neutralizes yellow tones from the first use.

• Gently cleanses without drying out the hair fiber.

• Preserves the cool shine of blonde or gray .

• Hydrates, protects and strengthens hair sensitized by lightening.

• SLS/SLES sulfate-free formula, ideal for colored hair.

🧴 Instructions for use

1. Apply to wet hair.

2. Massage gently to lather.

3. Leave on for 1 to 3 minutes (up to 5 minutes for more intense neutralization).

4. Rinse thoroughly.

5. Follow with Blonde Life Purple Conditioner for optimal results.

💡 Use 2 to 3 times a week or as needed for neutralization.