Joico: Defy Damage Protective Shampoo

Joico Defy Damage Protective Shampoo is a gentle yet effective cleanser formulated to preserve the vitality of color-treated hair and strengthen the hair fiber against daily damage . Its rich, creamy lather removes impurities while protecting the hair's internal bonds , leaving hair stronger, shinier, and healthier from the first wash.

🌿 Key ingredients and their benefits

• SmartRelease™ Technology : Exclusive encapsulation system gradually releases keratin , rosehip oil and arginine to strengthen, repair and protect hair lastingly.

• Arginine : Promotes hair resistance and strengthens the internal structure of the hair.

• Moringa Seed Oil : Rich in antioxidants, it hydrates and protects against environmental aggressions.

• Protective Lipids : Help rebuild the hair's natural barrier, reducing the effects of thermal, chemical and UV damage.

💎 Main benefits

• Gentle cleansing : Purifies without stripping or weakening hair.

• Protection for colored hair : Preserves the intensity and shine of the color.

• Strengthening of the hair fiber : Reduces breakage and damaged ends.

• Shine and softness : Leaves hair soft, silky and shiny.

• Preparation for treatment : Optimizes the benefits of the conditioner and mask from the same range.

🧴 Instructions for use

1. Apply to wet hair.

2. Gently massage the scalp and distribute the foam over the lengths.

3. Rinse thoroughly.

4. Repeat if necessary.
   💡 Use before Defy Damage Conditioner or Mask for optimal results.