Joico: Colorful Color Protecting Shampoo

Joico Colorful Anti-Fade Shampoo is specially formulated for color-treated hair. It gently cleanses while protecting color vibrancy and longevity . With its advanced technology, it helps prevent premature fading , while keeping hair healthy, shiny, and soft .

🌿 Key ingredients and their benefits

• Pomegranate Extract : Powerful antioxidant that helps preserve color against free radicals and oxidation.

• Camellia Oil : Nourishes and softens hair, provides silky shine without weighing it down.

• SmartRelease® Complex : Extended release of keratin, arginine and rosehip oil to strengthen and protect hair fiber over time.

• Anti-fade technology : Protects against external aggressions (UV, pollution, heat) responsible for color loss.

💡 Main benefits

• Gently cleanses without stripping color.

• Prolongs the intensity and shine of colored hair.

• Protects against environmental aggressions.

• Provides suppleness, softness and shine.

• SLS/SLES sulfate free for gentle cleaning.

🧴 Instructions for use

1. Apply to wet hair.

2. Gently massage the scalp and lengths.

3. Rinse thoroughly.
   💡 Follow with Joico Colorful Conditioner for a complete color-protecting treatment.