Joico: Defy Damage Protective Mask

The Joico Defy Damage Protective Mask is an intensive treatment designed to strengthen hair, repair damage, and preserve color. Thanks to its SmartRelease™ technology and powerful active ingredients, this mask works deeply to protect the hair fiber against daily aggressors (heat, pollution, coloring) while restoring hair softness, shine, and suppleness.

🌿 Key ingredients and their benefits

• Arginine: Essential amino acid that strengthens the hair structure from within and promotes repair.

• Moringa seed oil: Rich in antioxidants, it protects against external aggressors and deeply hydrates.

• Protective lipids: Help rebuild the hair's natural barrier, maintaining hydration and limiting breakage.

• SmartRelease™ technology: Exclusive system that progressively releases conditioning ingredients (keratin, arginine, and rosehip oil) to repair, strengthen, and protect hair for the long term.

💧 Main benefits

• Deep repair: Strengthens weakened hair and reduces breakage.

• Protection against aggressors: Shield against heat, UV rays, and pollution.

• Color preservation: Prolongs the radiance and vibrancy of color-treated hair.

• Increased shine and softness: Visibly healthier and silkier hair.

• Ideal for damaged, chemically treated hair, or hair exposed to heat styling tools.

🧴 Instructions for use

1. Apply to freshly washed and towel-dried hair.

2. Distribute evenly from mid-lengths to ends.

3. Leave on for 2 to 5 minutes.

4. Rinse thoroughly.
   💡 Use 1 to 2 times a week to maintain hair vitality.