Joico: Defy Damage Trio - Rebuild and protect

 The Joico Defy Damage Reconstruct and Protect Trio is a professional set designed for damaged, weakened hair or hair regularly exposed to heat, chemical treatments, and environmental stressors. It brings together the Defy Damage Protective Shampoo 300 ml, the powerful KBOND20 Masque 150 ml, and the Defy Damage Protective Shield 100 ml.

This routine works on multiple levels: it gently cleanses, helps rebuild and protect hair bonds, provides rich hydration, and strengthens the hair's protection against daily damage. Joico presents Defy Damage as a range intended to protect all hair types against the effects of thermal styling, UV rays, and environmental pollution.

🎁 The set includes

1 × Joico Defy Damage Protective Shampoo – 300 ml

A protective shampoo that creates a rich lather while gently cleansing the hair without stripping the cuticle. It leaves hair soft, shiny, and looking healthy. The formula is SLS/SLES sulfate-free.

Key benefits:

• Gently cleanses the hair.
• Removes impurities without stripping the cuticle.
• Helps maintain softness.
• Promotes shiny, healthy-looking hair.
• Suitable for weakened and color-treated hair.
• SLS/SLES sulfate-free.

1 × Joico Defy Damage KBOND20 Power Masque – 150 ml

The KBOND20 Power Masque is the most powerful reconstructing treatment in the Defy Damage collection. It combines Defy Damage's bond-strengthening technology with K-PAK keratin technology. Joico claims hair is 5 times stronger after just one use, according to their testing protocol.

Key benefits:

• Hair up to 5× stronger* after one use.
• Helps build and protect hair bonds.
• Offers rich hydration.
• Instantly detangles.
• Helps normalize pH.
• Suitable for color-treated hair.
• Protects against mechanical, thermal, and environmental damage.

*According to Joico, against combing breakage on damaged hair during thermal styling.

1 × Joico Defy Damage Protective Shield – 100 ml

A leave-in protective treatment designed to create a barrier against daily stressors. It perfectly complements the shampoo and KBOND20 before styling.

Key benefits:

• Helps protect hair against daily damage.
• Protection against heat styling.
• Helps preserve the fiber against environmental stressors.
• Makes styling easier.
• Helps maintain hair softness and healthy appearance.

🌿 Key ingredients and technologies

KBOND20™

The "20" in KBOND20 represents a combination of 18 amino acids, moringa seed oil, and a protective lipid. The masque also combines K-PAK keratin technology with Defy Damage's bond-building technology.

K-PAK Keratin Technology – KBOND20

The keratin technology derived from K-PAK contributes to the strength and resilience of weakened hair.

18 Amino Acids

KBOND20 contains 18 essential amino acids, notably arginine, an amino acid naturally present in hair.

Moringa Seed Oil

Rich in antioxidants as well as vitamins A and E, it contributes to hair softness and shine.

Protective Lipid

Acts as a first line of defense to help protect hair against certain stressors.

SmartRelease®

Joico's exclusive liposome technology progressively releases rosehip oil, arginine, and keratin to help repair, strengthen, and protect hair against the cumulative effects of daily styling.

✨ Trio benefits

• Helps build and protect hair bonds.
• Strengthens damaged and weakened hair.
• Provides rich hydration.
• Makes detangling easier.
• Improves softness and shine.
• Helps reduce vulnerability to breakage.
• Protects against daily styling damage.
• Suitable for color-treated hair.
• Particularly suitable for hair sensitized by chemical treatments or heat.
• Offers a complete routine: cleanse + reconstruct + protect.

🧴 Instructions for use

Step 1 – Defy Damage Protective Shampoo: Apply to wet hair, lather by massaging gently, then rinse thoroughly.

Step 2 – KBOND20 Power Masque: Apply to damp hair after shampooing. Leave on for 2 to 5 minutes, then rinse thoroughly.

Step 3 – Protective Shield:

Apply a small amount to clean, damp hair before drying and styling. Do not rinse.

💡 Pro tip: KBOND20 is particularly suitable for hair with moderate to severe damage and weakened bonds that require more intensive reconstruction.