Joico: Defy Damage KBOND20 Treatment/Mask

Joico’s Defy Damage KBOND20 is an ultra-concentrated professional treatment formulated to instantly strengthen the internal hair structure before, during, or after chemical services. With advanced bond-building technology, this treatment restores hair strength, elasticity, and resilience, while protecting against future damage. It is a true strength booster, ideal for sensitized, color-treated, or chemically processed hair.

🌿 Key ingredients and their benefits

• SmartRelease™ Technology: Exclusive liposome delivery system of keratin, rosehip oil, and arginine, which repairs, strengthens, and provides lasting protection.

• Arginine: Essential amino acid that restores internal bonds and improves hair strength.

• Protective Lipids: Strengthen the hair’s natural barrier to retain moisture and improve texture.

• New Bond-Building Technology: Targets structural damage and rebuilds essential bonds at the heart of the hair.

💪 Main benefits

• Strengthens the hair fiber up to 5x more from the first application.*

• Preps hair for chemical treatments by strengthening its internal structure.

• Reduces breakage and improves resilience against heat, coloring, or bleaching.

• Promotes more uniform and longer-lasting color.

• Soft, shiny, and visibly healthier hair after each treatment.

*Comparison with hair not treated with KBOND20.

🧴 Directions for use (professional use)

1. Apply before or after a chemical service (coloring, bleaching, straightening).

2. Distribute evenly through damp hair, from roots to ends.

3. Leave on for 5 to 10 minutes, without heat.

4. Rinse thoroughly.
   💡 Can be followed by the Defy Damage Masque for optimal care.