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Joico: Defy Damage Protective Treatment

Joico: Defy Damage Protective Treatment

£7.00 GBP
£7.00 GBP £7.00 GBP
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Joico's Defy Damage Protective Shield is a professional leave-in treatment designed to protect hair against the harmful effects of technical services, such as coloring, bleaching, or chemical treatments. It instantly strengthens hair bonds, improves hair resistance, and seals in moisture for visible results from the very first application. Used in the salon or at home, this treatment prepares hair to better withstand future damage while maintaining its health, softness, and shine.


🌿 Key Ingredients and Benefits

  • SmartRelease™ Technology: Exclusive complex based on keratin, rosehip oil, and arginine that is released slowly to repair, strengthen, and protect hair long-term.

  • Arginine: Helps reconstruct the internal bonds of the hair and prevent breakage.

  • Moringa seed oil: Nourishes, hydrates, and protects against pollutants and UV rays.

  • Protective lipids: Maintain cuticle integrity and prevent dehydration.


💧 Key Benefits

  • Protects during chemical services: Ideal as preparation or after coloring, bleaching, etc.

  • Strengthens hair bonds: Visibly reduces breakage and improves elasticity.

  • Balanced hydration and nutrition: Preserves softness and manageability.

  • Visibly healthier hair: Amplified shine, strength, and softness.

  • Immediate and long-lasting action: Visible results from the first use.


🧴 How to use

  1. Apply to clean, towel-dried hair or after a chemical treatment.

  2. Distribute evenly from roots to ends.

  3. Do not rinse. Proceed to styling or drying.
    💡 Ideal as a supplement to the Defy Damage Detoxifying Shampoo or Mask.

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