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Joico: Blonde Life Yellow-Removing Purple Shampoo for Blonde Hair

Joico: Blonde Life Yellow-Removing Purple Shampoo for Blonde Hair

£19.00 GBP
£19.00 GBP
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Joico’s Blonde Life Violet Shampoo is a toning treatment formulated to neutralize unwanted yellow tones while gently cleansing blonde, grey, silver, or highlighted hair. Thanks to its advanced technology and powerful violet pigments, it helps to revive the cool brilliance of blonde while protecting and hydrating the hair fiber.


🌿 Key ingredients and their benefits

  • Professional violet pigments: Eliminate yellow and brassy tones for a pure, bright, and luminous blonde.

  • Monoi oil: Nourishes, protects, and adds natural shine without weighing hair down.

  • Tamanu oil: Rich in antioxidants, it soothes the scalp and protects hair from external aggressors.

  • SmartRelease® Complex: Sustained release of repairing active ingredients (keratin, arginine, rosehip oil) to strengthen and protect for the long term.


✨ Key benefits

  • Neutralizes yellow tones from the very first use.

  • Gently cleanses without drying out the hair fiber.

  • Preserves the cool brilliance of blonde or grey hair.

  • Hydrates, protects, and strengthens hair sensitized by lightening.

  • Formula free of SLS/SLES sulfates, ideal for color-treated hair.


🧴 Directions for use

  1. Apply to wet hair.

  2. Massage gently to lather.

  3. Leave on for 1 to 3 minutes (up to 5 minutes for more intense neutralization).

  4. Rinse thoroughly.

  5. Follow with Blonde Life Violet Conditioner for optimal results.

💡 Use 2 to 3 times a week or according to neutralization needs.

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