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Joico: Defy Damage Protective Shampoo

Joico: Defy Damage Protective Shampoo

£7.00 GBP
£7.00 GBP
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The Joico Defy Damage Protective Shampoo is a gentle yet effective cleanser, formulated to preserve the vibrancy of color-treated hair and strengthen the hair fiber against daily damage. Thanks to its rich, creamy lather, it removes impurities while protecting the hair's internal bonds, thus offering stronger, shinier, and healthier hair from the very first wash.


🌿 Key ingredients and their benefits

  • SmartRelease™ Technology: Exclusive encapsulation system that progressively releases keratin, rosehip oil, and arginine to strengthen, repair, and protect hair long-term.

  • Arginine: Promotes hair resilience and strengthens the hair's internal structure.

  • Moringa seed oil: Rich in antioxidants, it hydrates and protects against environmental damage.

  • Protective lipids: Help rebuild the hair's natural barrier, reducing the effects of thermal, chemical, and UV damage.


💎 Main benefits

  • Gentle cleansing: Purifies without stripping or weakening the hair.

  • Color-treated hair protection: Preserves color intensity and radiance.

  • Hair fiber reinforcement: Reduces breakage and damaged ends.

  • Shine and softness: Leaves hair supple, silky, and luminous.

  • Preparation for treatment: Optimizes the benefits of the conditioner and mask from the same range.


🧴 Directions for use

  1. Apply to wet hair.

  2. Gently massage the scalp and distribute the lather through the lengths.

  3. Rinse thoroughly.

  4. Repeat if necessary.
    💡 Use before the Defy Damage Conditioner or Mask for optimal results.

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