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Joico: Colorful Color Protecting Shampoo

Joico: Colorful Color Protecting Shampoo

£16.00 GBP
£16.00 GBP
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Joico's Colorful Anti-Fade Shampoo is specially formulated for color-treated hair. It cleanses gently while protecting color vibrancy and longevity. Thanks to its advanced technology, it helps prevent premature fading, while keeping hair healthy, shiny, and soft.


🌿 Key ingredients and their benefits

  • Pomegranate extract: A powerful antioxidant that helps preserve color against free radicals and oxidation.

  • Camellia oil: Nourishes and softens hair, providing silky shine without weighing it down.

  • SmartRelease® Complex: Time-released keratin, arginine, and rosehip oil to strengthen and protect the hair fiber over time.

  • Anti-fade technology: Protects against external aggressors (UV rays, pollution, heat) that cause color loss.


💡 Main benefits

  • Cleanses gently without stripping color.

  • Extends the intensity and shine of color-treated hair.

  • Protects against environmental damage.

  • Provides suppleness, softness, and radiance.

  • SLS/SLES sulfate-free for gentle cleansing.


🧴 How to use

  1. Apply to wet hair.

  2. Gently massage the scalp and lengths.

  3. Rinse thoroughly.
    💡 Follow with Joico Colorful Conditioner for complete color-protecting care.

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