Joico: Scalp Vitality Freshness and Purity Shampoo

Joico’s Scalp Vitality Refreshing Shampoo is a purifying and stimulating treatment formulated to revitalize the scalp while gently cleansing the hair. Enriched with botanical ingredients and cooling agents, it awakens the roots, reduces excess sebum, and provides an immediate sensation of freshness and lightness.

🌱 Key ingredients and their benefits

• Peppermint extract: Provides an invigorating freshness and helps stimulate scalp circulation.

• Niacinamide (vitamin B3): Strengthens the scalp barrier, helps regulate sebum, and soothes irritation.

• Rosemary extract: Purifies and tones, known for its anti-inflammatory and antioxidant properties.

• SmartRelease® Complex: Extended release of keratin, arginine, and rosehip oil to strengthen and protect the hair fiber.

✨ Main advantages

• Purifies the scalp gently without drying it out.

• Provides an immediate sensation of freshness and cleanliness.

• Stimulates and revitalizes roots for healthier hair.

• Suitable for oily, dull, irritated scalps or those prone to mild dandruff.

• Prepares the scalp to receive targeted hair treatments.

🧴 Directions for use

1. Apply to wet hair.

2. Gently massage the scalp and roots to activate circulation.

3. Leave on for 1 to 2 minutes for optimal refreshing effect.

4. Rinse thoroughly.

5. Follow with the conditioner suited to your hair type.

💡 Use 2 to 3 times a week or alternate with your usual shampoo.