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Joico: Defy Damage Detoxifying Shampoo

Joico: Defy Damage Detoxifying Shampoo

Regular price £17.00 GBP
Regular price Sale price £17.00 GBP
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The Joico Defy Damage Detoxifying Shampoo is a high-performance clarifying cleanser designed to remove accumulated residue, environmental impurities, and mineral deposits while respecting the integrity of the hair. Formulated with gentle yet powerful ingredients, it perfectly prepares the hair for restorative treatments, leaving it clean, refreshed, and ready to receive deep conditioning.


🌿 Key ingredients and their benefits

  • Arginine: Strengthens the hair structure and helps reduce breakage.

  • Moringa seed oil: Purifying and antioxidant properties, ideal for neutralizing the effects of pollution.

  • Protective lipids: Help restore the hair's hydrolipidic balance and maintain its natural moisture.

  • SmartRelease™ Technology: Gradual release of keratin, rosehip oil, and arginine to repair and strengthen hair, even after cleaning.


🧽 Main benefits

  • Deep cleaning: Eliminates buildup of styling products, hard water minerals, pollutants, and other residues.

  • Prepares hair for treatments: Ideal before a mask, chemical treatment, or coloring service.

  • Respects the hair fiber: Cleanses without stripping or damaging the hair.

  • Revitalized hair: Regains lightness, softness, and natural shine.

  • Ideal for weekly or occasional use, for an effective reset of the hair.


🧴 Instructions for use

  1. Apply to wet hair.

  2. Massage the scalp and lengths thoroughly to lather.

  3. Leave on for 1 to 2 minutes if needed for a deeper detox.

  4. Rinse thoroughly.
    💡 Use once a week or as needed, before an intensive treatment or a technical service.

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