Joico: YouthLock Anti-Aging Keratin Revitalizing Mask

Joico’s YouthLock Masque is an intensive treatment designed to restore, strengthen, and regenerate mature hair that is fragile or losing density. Enriched with collagen and biomimetic keratin, this deep treatment deeply nourishes the hair fiber, reduces breakage, and restores shine, elasticity, and youthfulness to the hair.

🌿 Key ingredients and their benefits

• Marine collagen: Strengthens the hair structure, improves elasticity, and provides a "plumping" effect.

• Biomimetic keratin: Repairs and rebuilds damaged areas of the hair fiber for visibly stronger hair.

• SmartRelease™ Technology: Gradually releases a cocktail of keratin, arginine, and rosehip oil to protect and revitalize continuously.

• Moisturizing agents: Restore the moisture balance of dry and tired hair.

💧 Main benefits

• Rejuvenates hair: Provides strength, shine, and softness to mature hair.

• Significant reduction in breakage from the very first use.

• Revitalized hair: More supple, radiant, and easier to style.

• Deep hydration: Without weighing the hair down.

• Long-lasting protection against external aggressors.

🧴 How to use

1. Apply generously to clean, damp hair.

2. Distribute evenly, focusing on lengths and ends.

3. Leave on for 3 to 5 minutes (or up to 10 minutes for a deeper treatment).

4. Rinse thoroughly.
   💡 Use 1 to 2 times a week depending on hair needs.