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Joico: Defy Damage Protective Mask

Joico: Defy Damage Protective Mask

£7.00 GBP
£7.00 GBP £7.00 GBP
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The Joico Defy Damage Protective Mask is an intensive treatment designed to strengthen hair, repair damage, and preserve color. Thanks to its SmartRelease™ technology and powerful active ingredients, this mask works deeply to protect the hair fiber against daily aggressors (heat, pollution, coloring) while restoring hair softness, shine, and suppleness.


🌿 Key ingredients and their benefits

  • Arginine: Essential amino acid that strengthens the hair structure from within and promotes repair.

  • Moringa seed oil: Rich in antioxidants, it protects against external aggressors and deeply hydrates.

  • Protective lipids: Help rebuild the hair's natural barrier, maintaining hydration and limiting breakage.

  • SmartRelease™ technology: Exclusive system that progressively releases conditioning ingredients (keratin, arginine, and rosehip oil) to repair, strengthen, and protect hair for the long term.


💧 Main benefits

  • Deep repair: Strengthens weakened hair and reduces breakage.

  • Protection against aggressors: Shield against heat, UV rays, and pollution.

  • Color preservation: Prolongs the radiance and vibrancy of color-treated hair.

  • Increased shine and softness: Visibly healthier and silkier hair.

  • Ideal for damaged, chemically treated hair, or hair exposed to heat styling tools.


🧴 Instructions for use

  1. Apply to freshly washed and towel-dried hair.

  2. Distribute evenly from mid-lengths to ends.

  3. Leave on for 2 to 5 minutes.

  4. Rinse thoroughly.
    💡 Use 1 to 2 times a week to maintain hair vitality.

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