Alcove: Purple Shampoo

The Alcôve Anti-Yellow Purple Shampoo is a professional hair treatment designed to neutralize unwanted yellow or brassy tones while revitalizing and hydrating the hair. Ideal for blonde, highlighted, gray, or silver hair, it restores radiance and shine to your locks.

✨ Main Benefits

• Neutralization of unwanted tones: Thanks to its violet pigments, it effectively eliminates yellow or brassy tones, reviving the brilliance of blonde or gray hair.

• Hydration and protection: Formulated with moisturizing active ingredients, it restructures the hair fiber, enhancing hair strength and elasticity.

• Gentle formula: Salt-free, sulfate-free, and paraben-free, it is suitable for color-treated and sensitized hair.

🌿 Key Ingredients

The shampoo is enriched with the Repairing Microcapsule, an exclusive Oligo Professionnel technology that encapsulates poppy seed extract and avocado oil for targeted repair.

Other beneficial ingredients:

• Evening primrose oil: Nourishes and regenerates the hair fiber.

• Pomegranate seed oil: Revitalizes hair and prevents premature aging.

• Mango extract: Provides antioxidant and anti-inflammatory properties.

• Sunflower seed oil: Hydrates and helps revive hair color.

• Shea butter: Hydrates and softens hair.

• Argan oil: Adds shine and suppleness.

🧴 How to use

1. Apply to wet hair.

2. Lather evenly and rinse.

3. Repeat the application and leave on for 2 to 5 minutes.

4. Use whenever yellow or brassy tones reappear.

Precaution: Use with caution on porous, pre-lightened hair.