{"product_id":"trio-des-fetes-defy-damage","title":"Joico: Defy Damage Trio - Rebuild and protect","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e The \u003cstrong\u003eJoico Defy Damage Reconstruct and Protect Trio\u003c\/strong\u003e is a professional set designed for \u003cstrong\u003edamaged, weakened hair or hair regularly exposed to heat, chemical treatments, and environmental stressors\u003c\/strong\u003e. It brings together the \u003cstrong\u003eDefy Damage Protective Shampoo 300 ml\u003c\/strong\u003e, the powerful \u003cstrong\u003eKBOND20 Masque 150 ml\u003c\/strong\u003e, and the \u003cstrong\u003eDefy Damage Protective Shield 100 ml\u003c\/strong\u003e.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis routine works on multiple levels: it gently cleanses, helps \u003cstrong\u003erebuild and protect hair bonds\u003c\/strong\u003e, provides rich hydration, and strengthens the hair's protection against daily damage. Joico presents Defy Damage as a range intended to protect all hair types against the effects of thermal styling, UV rays, and environmental pollution. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\n\u003cbr\u003e🎁 The set includes\u003c\/h2\u003e\n\u003ch3\u003e1 × Joico Defy Damage Protective Shampoo – 300 ml\u003c\/h3\u003e\n\u003cp\u003eA protective shampoo that creates a rich lather while gently cleansing the hair without stripping the cuticle. It leaves hair soft, shiny, and looking healthy. The formula is \u003cstrong\u003eSLS\/SLES sulfate-free\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eGently cleanses the hair.\u003c\/li\u003e\n\n\u003cli\u003eRemoves impurities without stripping the cuticle.\u003c\/li\u003e\n\n\u003cli\u003eHelps maintain softness.\u003c\/li\u003e\n\n\u003cli\u003ePromotes shiny, healthy-looking hair.\u003c\/li\u003e\n\n\u003cli\u003eSuitable for weakened and color-treated hair.\u003c\/li\u003e\n\n\u003cli\u003eSLS\/SLES sulfate-free. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003e1 × Joico Defy Damage KBOND20 Power Masque – 150 ml\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eKBOND20 Power Masque\u003c\/strong\u003e is the most powerful reconstructing treatment in the Defy Damage collection. It combines Defy Damage's bond-strengthening technology with K-PAK keratin technology. Joico claims hair is \u003cstrong\u003e5 times stronger after just one use\u003c\/strong\u003e, according to their testing protocol. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eHair up to \u003cstrong\u003e5× stronger\u003c\/strong\u003e* after one use.\u003c\/li\u003e\n\n\u003cli\u003eHelps build and protect hair bonds.\u003c\/li\u003e\n\n\u003cli\u003eOffers rich hydration.\u003c\/li\u003e\n\n\u003cli\u003eInstantly detangles.\u003c\/li\u003e\n\n\u003cli\u003eHelps normalize pH.\u003c\/li\u003e\n\n\u003cli\u003eSuitable for color-treated hair.\u003c\/li\u003e\n\n\u003cli\u003eProtects against mechanical, thermal, and environmental damage. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e*According to Joico, against combing breakage on damaged hair during thermal styling.\u003c\/p\u003e\n\u003ch3\u003e1 × Joico Defy Damage Protective Shield – 100 ml\u003c\/h3\u003e\n\u003cp\u003eA leave-in protective treatment designed to create a barrier against daily stressors. It perfectly complements the shampoo and KBOND20 before styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eHelps protect hair against daily damage.\u003c\/li\u003e\n\n\u003cli\u003eProtection against heat styling.\u003c\/li\u003e\n\n\u003cli\u003eHelps preserve the fiber against environmental stressors.\u003c\/li\u003e\n\n\u003cli\u003eMakes styling easier.\u003c\/li\u003e\n\n\u003cli\u003eHelps maintain hair softness and healthy appearance.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\n\u003cbr\u003e🌿 Key ingredients and technologies\u003c\/h2\u003e\n\u003ch3\u003eKBOND20™\u003c\/h3\u003e\n\u003cp\u003eThe \"20\" in KBOND20 represents a combination of \u003cstrong\u003e18 amino acids\u003c\/strong\u003e, \u003cstrong\u003emoringa seed oil\u003c\/strong\u003e, and a \u003cstrong\u003eprotective lipid\u003c\/strong\u003e. The masque also combines K-PAK keratin technology with Defy Damage's bond-building technology. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eK-PAK Keratin Technology – KBOND20\u003c\/h3\u003e\n\u003cp\u003eThe keratin technology derived from K-PAK contributes to the strength and resilience of weakened hair. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e18 Amino Acids\u003c\/h3\u003e\n\u003cp\u003eKBOND20 contains 18 essential amino acids, notably \u003cstrong\u003earginine\u003c\/strong\u003e, an amino acid naturally present in hair. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eMoringa Seed Oil\u003c\/h3\u003e\n\u003cp\u003eRich in antioxidants as well as vitamins A and E, it contributes to hair softness and shine. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eProtective Lipid\u003c\/h3\u003e\n\u003cp\u003eActs as a first line of defense to help protect hair against certain stressors. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eSmartRelease®\u003c\/h3\u003e\n\u003cp\u003eJoico's exclusive liposome technology progressively releases \u003cstrong\u003erosehip oil, arginine, and keratin\u003c\/strong\u003e to help repair, strengthen, and protect hair against the cumulative effects of daily styling. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\n\u003cbr\u003e✨ Trio benefits\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eHelps build and protect hair bonds.\u003c\/li\u003e\n\n\u003cli\u003eStrengthens damaged and weakened hair.\u003c\/li\u003e\n\n\u003cli\u003eProvides rich hydration.\u003c\/li\u003e\n\n\u003cli\u003eMakes detangling easier.\u003c\/li\u003e\n\n\u003cli\u003eImproves softness and shine.\u003c\/li\u003e\n\n\u003cli\u003eHelps reduce vulnerability to breakage.\u003c\/li\u003e\n\n\u003cli\u003eProtects against daily styling damage.\u003c\/li\u003e\n\n\u003cli\u003eSuitable for color-treated hair.\u003c\/li\u003e\n\n\u003cli\u003eParticularly suitable for hair sensitized by chemical treatments or heat.\u003c\/li\u003e\n\n\u003cli\u003eOffers a complete routine: \u003cstrong\u003ecleanse + reconstruct + protect\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\n\u003cbr\u003e🧴 Instructions for use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1 – Defy Damage Protective Shampoo:\u003c\/strong\u003e Apply to wet hair, lather by massaging gently, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStep 2 – KBOND20 Power Masque:\u003c\/strong\u003e Apply to damp hair after shampooing. Leave on for \u003cstrong\u003e2 to 5 minutes\u003c\/strong\u003e, then rinse thoroughly. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eStep 3 – Protective Shield:\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to clean, damp hair before drying and styling. Do not rinse.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003ePro tip:\u003c\/strong\u003e KBOND20 is particularly suitable for hair with \u003cstrong\u003emoderate to severe damage\u003c\/strong\u003e and weakened bonds that require more intensive reconstruction.\u003c\/p\u003e","brand":"Capilex","offers":[{"title":"Default Title","offer_id":52751748497568,"sku":"35088652","price":44.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6456\/8736\/files\/joico-care-and-styling-defy-damage-set-600.jpg?v=1788861365","url":"https:\/\/www.belleetcoiffee.com\/en-gb\/products\/trio-des-fetes-defy-damage","provider":"Belle et Coiffée","version":"1.0","type":"link"}