{"product_id":"kevins-kyle-amethyst-shampooing-mauve","title":"Kevins Kyle: Amethyst Purple Shampoo","description":"\u003cp data-end=\"504\" data-start=\"42\"\u003eThe \u003cstrong data-end=\"94\" data-start=\"45\"\u003eKevins Kyle Amethyst Purple Shampoo\u003c\/strong\u003e is a pigmented shampoo designed to neutralize unwanted yellow and brassy tones while gently cleansing the hair. Its formula helps revive the vibrancy of blonde, gray, white, or highlighted hair for a cooler, brighter, and more balanced color. Unlike many purple shampoos, it helps maintain the hair's softness and shine. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"558\" data-start=\"511\"\u003e\u003cbr\u003e🌿 \u003cstrong data-end=\"558\" data-start=\"519\"\u003eKey ingredients and their benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"784\" data-start=\"648\"\u003e\u003cstrong data-end=\"682\" data-start=\"648\"\u003eNeutralizing purple pigments\u003c\/strong\u003e\u003cbr data-end=\"685\" data-start=\"682\"\u003eHelp correct unwanted yellow and brassy tones. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"904\" data-start=\"786\"\u003e\u003cstrong data-end=\"812\" data-start=\"786\"\u003eGentle cleansing agents\u003c\/strong\u003e\u003cbr data-end=\"815\" data-start=\"812\"\u003eCleanse the hair without compromising its radiance. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1046\" data-start=\"906\"\u003e\u003cstrong data-end=\"928\" data-start=\"906\"\u003ePurifying formula\u003c\/strong\u003e\u003cbr data-end=\"931\" data-start=\"928\"\u003eHelps remove impurities while preserving color brightness. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1084\" data-start=\"1053\"\u003e\u003cbr\u003e✨ \u003cstrong data-end=\"1084\" data-start=\"1060\"\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1455\" data-start=\"1086\"\u003e• Neutralizes yellow and brassy tones\u003cbr data-end=\"1131\" data-start=\"1128\"\u003e• Revives the radiance of blonde, gray, and white hair\u003cbr data-end=\"1185\" data-start=\"1182\"\u003e• Cleanses gently\u003cbr data-end=\"1208\" data-start=\"1205\"\u003e• Preserves color brightness\u003cbr data-end=\"1249\" data-start=\"1246\"\u003e• Helps maintain a cooler blonde\u003cbr data-end=\"1290\" data-start=\"1287\"\u003e• Does not over-dry the hair\u003cbr data-end=\"1334\" data-start=\"1331\"\u003e• Suitable for color-treated or natural hair\u003cbr data-end=\"1379\" data-start=\"1376\"\u003e• Leaves hair soft and shiny \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1487\" data-start=\"1462\"\u003e\u003cbr\u003e🧴 \u003cstrong data-end=\"1487\" data-start=\"1470\"\u003eInstructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-end=\"1725\" data-start=\"1489\"\u003e\n\n\u003cli data-end=\"1524\" data-start=\"1489\" data-section-id=\"18ou19p\"\u003eApply to wet hair\u003c\/li\u003e\n\n\u003cli data-end=\"1556\" data-start=\"1525\" data-section-id=\"1bo0jpb\"\u003eLather evenly\u003c\/li\u003e\n\n\u003cli data-end=\"1591\" data-start=\"1557\" data-section-id=\"1mfo52g\"\u003eLeave on for 1 to 3 minutes\u003c\/li\u003e\n\n\u003cli data-end=\"1665\" data-start=\"1592\" data-section-id=\"1elyw5x\"\u003eFor more intense neutralization, leave on for 5 to 10 minutes\u003c\/li\u003e\n\n\u003cli data-end=\"1725\" data-start=\"1666\" data-section-id=\"usn7fe\"\u003eRinse thoroughly \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp data-end=\"1875\" data-start=\"1727\"\u003e💡 Use with the Remedy mask to maximize hydration and maintenance for blonde or gray hair.\u003c\/p\u003e","brand":"KEVINS KYLE","offers":[{"title":"300 ml \/ 10 oz","offer_id":57794369421472,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6456\/8736\/files\/att.TsBPFEVap-d-3RtoMDp5gKKDB94hpdgGvxFwHifW5aU.jpg?v=1781043125","url":"https:\/\/www.belleetcoiffee.com\/en-gb\/products\/kevins-kyle-amethyst-shampooing-mauve","provider":"Belle et Coiffée","version":"1.0","type":"link"}