{"product_id":"joico-shampooing-protecteur-defy-damage","title":"Joico: Defy Damage Protective Shampoo","description":"\u003cp data-start=\"197\" data-end=\"612\" class=\"\"\u003eThe \u003cstrong data-start=\"200\" data-end=\"246\"\u003eJoico Defy Damage Protective Shampoo\u003c\/strong\u003e is a gentle yet effective cleanser, formulated to \u003cstrong data-start=\"297\" data-end=\"410\"\u003epreserve the vibrancy of color-treated hair and strengthen the hair fiber against daily damage\u003c\/strong\u003e. Thanks to its rich, creamy lather, it removes impurities while \u003cstrong data-start=\"483\" data-end=\"529\"\u003eprotecting the hair's internal bonds\u003c\/strong\u003e, thus offering stronger, shinier, and healthier hair from the very first wash.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"661\" class=\"\"\u003e\u003cbr\u003e🌿 \u003cstrong data-start=\"622\" data-end=\"661\"\u003eKey ingredients and their benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"663\" data-end=\"1237\"\u003e\n\n\u003cli data-start=\"663\" data-end=\"873\" class=\"\"\u003e\n\n\u003cp data-start=\"665\" data-end=\"873\" class=\"\"\u003e\u003cstrong data-start=\"665\" data-end=\"694\"\u003eSmartRelease™ Technology\u003c\/strong\u003e: Exclusive encapsulation system that progressively releases \u003cstrong data-start=\"755\" data-end=\"767\"\u003ekeratin\u003c\/strong\u003e, \u003cstrong data-start=\"769\" data-end=\"794\"\u003erosehip oil\u003c\/strong\u003e, and \u003cstrong data-start=\"798\" data-end=\"810\"\u003earginine\u003c\/strong\u003e to strengthen, repair, and protect hair long-term.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"874\" data-end=\"970\" class=\"\"\u003e\n\n\u003cp data-start=\"876\" data-end=\"970\" class=\"\"\u003e\u003cstrong data-start=\"876\" data-end=\"888\"\u003eArginine\u003c\/strong\u003e: Promotes hair resilience and strengthens the hair's internal structure.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"971\" data-end=\"1089\" class=\"\"\u003e\n\n\u003cp data-start=\"973\" data-end=\"1089\" class=\"\"\u003e\u003cstrong data-start=\"973\" data-end=\"1004\"\u003eMoringa seed oil\u003c\/strong\u003e: Rich in antioxidants, it hydrates and protects against environmental damage.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1090\" data-end=\"1237\" class=\"\"\u003e\n\n\u003cp data-start=\"1092\" data-end=\"1237\" class=\"\"\u003e\u003cstrong data-start=\"1092\" data-end=\"1115\"\u003eProtective lipids\u003c\/strong\u003e: Help rebuild the hair's natural barrier, reducing the effects of thermal, chemical, and UV damage.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-start=\"1244\" data-end=\"1271\" class=\"\"\u003e\u003cbr\u003e💎 \u003cstrong data-start=\"1247\" data-end=\"1271\"\u003eMain benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1273\" data-end=\"1702\"\u003e\n\n\u003cli data-start=\"1273\" data-end=\"1350\" class=\"\"\u003e\n\n\u003cp data-start=\"1275\" data-end=\"1350\" class=\"\"\u003e\u003cstrong data-start=\"1275\" data-end=\"1299\"\u003eGentle cleansing\u003c\/strong\u003e: Purifies without stripping or weakening the hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1351\" data-end=\"1438\" class=\"\"\u003e\n\n\u003cp data-start=\"1353\" data-end=\"1438\" class=\"\"\u003e\u003cstrong data-start=\"1353\" data-end=\"1387\"\u003eColor-treated hair protection\u003c\/strong\u003e: Preserves color intensity and radiance.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1439\" data-end=\"1525\" class=\"\"\u003e\n\n\u003cp data-start=\"1441\" data-end=\"1525\" class=\"\"\u003e\u003cstrong data-start=\"1441\" data-end=\"1480\"\u003eHair fiber reinforcement\u003c\/strong\u003e: Reduces breakage and damaged ends.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1526\" data-end=\"1604\" class=\"\"\u003e\n\n\u003cp data-start=\"1528\" data-end=\"1604\" class=\"\"\u003e\u003cstrong data-start=\"1528\" data-end=\"1552\"\u003eShine and softness\u003c\/strong\u003e: Leaves hair supple, silky, and luminous.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1605\" data-end=\"1702\" class=\"\"\u003e\n\n\u003cp data-start=\"1607\" data-end=\"1702\" class=\"\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1630\"\u003ePreparation for treatment\u003c\/strong\u003e: Optimizes the benefits of the conditioner and mask from the same range.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp data-start=\"1709\" data-end=\"1729\" class=\"\"\u003e\u003cbr\u003e🧴 \u003cstrong data-start=\"1712\" data-end=\"1729\"\u003eDirections for use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-start=\"1731\" data-end=\"1994\"\u003e\n\n\u003cli data-start=\"1731\" data-end=\"1767\" class=\"\"\u003e\n\n\u003cp data-start=\"1734\" data-end=\"1767\" class=\"\"\u003eApply to wet hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1768\" data-end=\"1849\" class=\"\"\u003e\n\n\u003cp data-start=\"1771\" data-end=\"1849\" class=\"\"\u003eGently massage the scalp and distribute the lather through the lengths.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1850\" data-end=\"1874\" class=\"\"\u003e\n\n\u003cp data-start=\"1853\" data-end=\"1874\" class=\"\"\u003eRinse thoroughly.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli data-start=\"1875\" data-end=\"1994\" class=\"\"\u003e\n\n\u003cp data-start=\"1878\" data-end=\"1994\" class=\"\"\u003eRepeat if necessary.\u003cbr data-start=\"1900\" data-end=\"1903\"\u003e💡 \u003cem data-start=\"1906\" data-end=\"1994\"\u003eUse before the Defy Damage Conditioner or Mask for optimal results.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e","brand":"Capilex","offers":[{"title":"50 ml \/ 1.7 ounces","offer_id":52474148290720,"sku":"02085990","price":7.0,"currency_code":"GBP","in_stock":true},{"title":"300 ml \/ 10.14 oz","offer_id":52474141507744,"sku":"02085992","price":17.0,"currency_code":"GBP","in_stock":true},{"title":"1000 ml \/ 33.8 oz","offer_id":52474141540512,"sku":"02085989","price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6456\/8736\/files\/02085992.jpg?v=1751399956","url":"https:\/\/www.belleetcoiffee.com\/en-gb\/products\/joico-shampooing-protecteur-defy-damage","provider":"Belle et Coiffée","version":"1.0","type":"link"}