{"product_id":"alcove-shampooing-violet","title":"Alcove: Purple Shampoo","description":"\u003cp\u003eThe \u003cstrong\u003eAlcôve Anti-Yellow Purple Shampoo\u003c\/strong\u003e is a professional hair treatment designed to neutralize unwanted yellow or brassy tones while revitalizing and hydrating the hair. Ideal for blonde, highlighted, gray, or silver hair, it restores radiance and shine to your locks.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e✨ Main Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eNeutralization of unwanted tones\u003c\/strong\u003e: Thanks to its violet pigments, it effectively eliminates yellow or brassy tones, reviving the brilliance of blonde or gray hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eHydration and protection\u003c\/strong\u003e: Formulated with moisturizing active ingredients, it restructures the hair fiber, enhancing hair strength and elasticity.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eGentle formula\u003c\/strong\u003e: Salt-free, sulfate-free, and paraben-free, it is suitable for color-treated and sensitized hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e🌿 Key Ingredients\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is enriched with the \u003cstrong\u003eRepairing Microcapsule\u003c\/strong\u003e, an exclusive Oligo Professionnel technology that encapsulates poppy seed extract and avocado oil for targeted repair.\u003c\/p\u003e\n\u003cp\u003eOther beneficial ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eEvening primrose oil\u003c\/strong\u003e: Nourishes and regenerates the hair fiber.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003ePomegranate seed oil\u003c\/strong\u003e: Revitalizes hair and prevents premature aging.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eMango extract\u003c\/strong\u003e: Provides antioxidant and anti-inflammatory properties.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eSunflower seed oil\u003c\/strong\u003e: Hydrates and helps revive hair color.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eShea butter\u003c\/strong\u003e: Hydrates and softens hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e\u003cstrong\u003eArgan oil\u003c\/strong\u003e: Adds shine and suppleness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e🧴 How to use\u003c\/h3\u003e\n\u003col\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eLather evenly and rinse.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eRepeat the application and leave on for 2 to 5 minutes.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003eUse whenever yellow or brassy tones reappear.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePrecaution\u003c\/strong\u003e: Use with caution on porous, pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Capilex","offers":[{"title":"60 ml \/ 2 ounces","offer_id":52594852724896,"sku":"02480002","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"300 ml \/ 10 ounces","offer_id":52469008007328,"sku":"02486164","price":13.0,"currency_code":"GBP","in_stock":true},{"title":"950 ml \/ 32 oz","offer_id":52469008040096,"sku":"02486232","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0675\/6456\/8736\/files\/Alcove_Violet_Shampoo_Retail_1_jpg.webp?v=1746996219","url":"https:\/\/www.belleetcoiffee.com\/en-gb\/products\/alcove-shampooing-violet","provider":"Belle et Coiffée","version":"1.0","type":"link"}